Matt George serves as the President of Big Brand Ventures. He is a Harvard Business School Executive Leadership Coach and a three-time #1 bestselling author. Matt is widely recognized for his transformative leadership as the former CEO of the Children’s Home of Illinois, where he managed a $35 million organization of 500 employees and led a movement to help nonprofits operate more like for-profit businesses. His pioneering approach significantly changed the way nonprofits manage operations. Following his early rise to a CEO role immediately after graduation, Matt’s career has included work as a public speaker, consultant, and host of the TV show Business Forward. His book Nonprofit Game Plan is a bestseller, outlining innovative strategies for organizational success. Through his work, Matt has become a key figure in reshaping how charities approach sustainability and impact.